The game plan of Search Engine Optimization focuses on ranking your website as high as possible in search engines such as Google, Bing, etc. To do this, there is work needed to be done in the coding (back-end) of your website to make sure that these search engines find you every time a customer searches for a product or a service such as yours. If you ask, "What happens if I don't get this done?" the answer is, when customers search for your type of business in a search engin